How do you build a product people really want? Allow consumers to be a part of the process. ""Empathy for what your customers want is probably the biggest leading indicator of business success|"" says designer Tom Hulme. In this short talk| Hulme lays out three insightful examples of the intersection of design and user experience| where people have developed their own desire paths out of necessity. Once you know how to spot them| you'll start noticing them everywhere."