Microkids was one of a handful of magazines that had emerged in the early 80s with a focus on family members as it’s audience, in this case tweens and teens. Other slicks of the day included titles such as Family Computing and Enter, magazines that made their way to the racks as a result of a newly growing global demand for personal computers. No longer was it only hobbyists and programming professionals who showed an interest in this developing technology. Now there was a smattering of parents across the world that saw this machine as an excellent educational tool for their children. Big, multi-segmented national publishers had finally gotten into the game, companies like Warner Publishing, Children’s Television Workshop and Scholastic. You can be sure the publishing world’s “demographics experts” knew something when they decided to bank on the proposition that a new generation of nerds were going to be just as passionate of high technology as were their nerdly parents. Though none of those magazines are still in print today (the Internet itself has replaced the need for them), they were right, of course, about the premise. From http://davecollopy.com/tag/microkids/ .